Compare Mass Market And Niche Market Marketing Essay

Compare Mass securities industryplaceplace And deferral Market Marketing EssayLeadership is a process whereby an individual influences a aggroup of individual to achieve a plebeian goal. A process is an exchange going on among the leader and followers. Leadership has been described as the process of social influence stool be charge form tout ensembley and in perfunctoryly but it must exist and a group of individuals to achieve a common goal, A leaderis nonthe boss ofthe team,but on the contrary, thatefforts to carry bulgethebusinessmission.A leaderis to createa teamof other membersthatactively participatein the processof environmental.Academics sop up great difficulty in defining what a leader is, or pinpointing the reasons behind an organisations success. Leadership is astray recognised. Otherwise why would nations defecate decided to follow leadership such as Mahatma Ghandi and Nelson Mandela, both of whom started out on their respective journeys without any formal authority? Some leaders hind end inspire such loyalty that quite a little are prepared to sacrifice their lives for them.Leadership theories is an outlines their positive and negative point. It energise 5 point of the leadership theories there are trait theory, contingency theory, path-goal theory, transformational leadership and the last is team leadership. indication theory means the qualities and characteristics of a person. Contingency theory means the context and the situation. Path-goal theory means employee motivating and how leaders motivate followers and the last is team leadership means taper on hard-hitting teams.How to be a managerA Manager is the person who responsible for controls, planning, manages and directing the work of a group of individuals, monitoring their work and taking corrective action when it was necessary. For many managers also will do the same first step into a management career because Managers candirectworkers,theycan this instantor several ex ecutives whodirect the workers. The manager must be familiar with the work in all(a) the groups he or she supervises because it is more important for the manager to know how to manage and control the workers and to know how to counterbalance the workers do well in their work. A manager must thrust the power to decided rent and fire employees or to heighten them. In a large company, a manager may completely recommend such action to the next level for management. The manager has the power to change the work assignments in team members. Sometimes a restaurant manager will be hired from right(prenominal) it is Because of hisorher managementor accountingskills, but sometimes is arestaurant ownerwill promotepromisingemployeesto the trenches andthe majority ofoversightpositions.Luthans (1988) survey of what 300 managers actually did (not what we think they do) revealed the percentage of time spent on four main roles asTraditional management (32%)-planning, controlling and making deci sions.Communication (29%)-exchanging information, verbally and on paperHuman resource management(20%)-motivation, disciplining, general staffing difficulties, training and staff developmentNetworking (19%) -socialising with people outside the immediate department.Compare Leadership and ManagementWhat is the difference in between management and leadership? Managers have subordinate word unless their title is reputation and condition as a mark of seniority. Managersin theirpositions of authoritygiven bythe company,its subsidiaryfor theworkthey do, basicallythey were told. Management style isTransactions, in that the manager tells the underling what to do, and the underling does this not because they are blind robots, but because they have promised to do incentives. Managers are paid to get things done, a great deal within tight Limit of time and money. They thus naturally pass on this work focus to their underling.Leaders do not have underling at least not when they are leading. nu merousorganizational leadershavesubordinates, but they also managers,because when theywant to lead, they mustgive up their formalauthoritariancontrol,because leadershavefollowers, and followalways avoluntary activity. What should I doif peopledo notencourage them tofollow you?You have toappealto themon how tocomply with theserules will force intheirheart,desire.Theyhave tofollow youenough to stopwhat they are doing, and perhapsinto thedangerous andthe situation, they usuallywill not considerrisk. Leaders with a strongerfascinationfind it easier to attract people to their cause. As a part of their Persuade they typically promiseTransformationbenefits, such that their followers will not tho receive extrinsic rewards but will somehow catch better people.Although many leaders have a charismatic style to some Level and this does not require a loud personality.Although leaders are good with people or good chat with people, this does not mean they are comradely with them. In order to ke ep the Mysterious of leadership, they often hold a degree of separation and indifferent. This does not mean that leaders do not pay attention to tasks. Leader just wants to do what they realize, however, is the sizeableness of enticing others to work towards their vision.1.4 SummaryThis table is summary the above gives a sense of the differences between a leader and a manager. This is an explanation characterization and there is a whole spectrum between either ends of these scales on which each role can range.SubjectLeaderManagerEssenceChangeStability tensionLeading peopleManaging workHaveFollowersSubordinatesHorizonLong- end pointShort-termSeeksVisionObjectives surfaceSets directionPlans detailDecisionFacilitatesMakesPowerPersonal charismaFormal authorityAppeal to flavourHeadEnergyPassionControlCultureShapesEnactsDynamicProactiveReactivePersuasion tradeTellStyleTransformationalTransactionalExchangeExcitement for workMoney for workWantsAchievementResultsRulesBreaksMakesConflictUse sAvoids coun stagorNew roadsExisting roadsTruthSeeksEstablishesConcernWhat is rightBeing right blameTakesBlamesQuestion 22.1 Mass MarketThemass securities industryis a general business term describing the largest group of consumers for a specified industry product. Mass securities industrys mean that product cater for public which sell considerably cheap in the perception of consumers. For examples, soda or padini. It is the opposite extreme of the term recessional market. Mass trade is amarket coveragestrategy, in whicha company decides toignoremarket discussion sectiondifferences andgo after thewhole marketthere is aquotation.It is awayof merchandise productsto a wide consultation.The idea is tobroadcastinformation, will likelyreacha maximum.Focused ontraditional mass marketing,radio, television andnewspapers,toreachthis broad audienceofmedia.Through contact withmostof theaudience may come into contact withproductsis maximized.In theory,thiswill be directlyrelated tothe sale o rpurchasea large number ofthe product.The opposite the recessionalmarket becauseit focuses on high gross sales and low prices.Its purposeis to provideproducts and services,will attract the whole market.2.2 Niche MarketA box marketis a focused, targetable portion of a market. Mean that, a business that focuses on a niche market is solution a need for a product or service that is not existence solution by mainstream providers.You can think of a niche market as a narrowly defined group of potential customers and niche market mean that products cater for a particular segment of consumers, which sell at considerably cheap but premium, in the perception of consumer. For example, star go against or coffee dome.For example,instead of providing modify servicesto establish a business mayblindcleaning servicesin thenichemarketof professional. Why should you bother to establish a niche market? Becausethere aregreat advantages, and othersmall businesses may not knowyour specificniche market and large businesses wont want to bother with it.Tocapitalizeon thenichemarketthe cite is tofind anichemarket or customerswho can accessthe development, that is growing fast enough, and that is not owned by one established vendor already. SeeHow to Find and Master a Niche Marketfor more information.2.3 Compare Mass Market and Niche MarketIn niche marketing the company concentrates on small target market. The reason to do this is the company has low capital, low costs, have highly specialization, and the characteristics of target market needs customize and specialize products or services. The advantages of niche market is become specialize and has strong brand image for example star buck or coffee bean this 2 also got a strong brand image compare to kopitiam why star buck and coffee bean can make 15 dollars per cup of coffee but kopitiam just can make 5 or 6 dollars per cup of coffee. That is because star buck and coffee bean is concentrates on small target market.In Mass Marketing, the company copes sells to all and public people and copes accommodate all desires of target of market with one product. Strategy applied is make one product type which can gratify all consumer desires. For examples, soda and padini this 2 company also aim in mass market just target of market with one product.Mass-marketingstrategy,trying toreacha largerregional market with amarketing strategy. This strategyhas the advantage oflow costproduction costsand marketaspects ofthe noncompetitive tendenciesof theowner of allies.Another advantageof this strategyis toclose allproducers canmarketfromcompetitors.http//www.answers.com/national/mass-marketingixzz1ECMQY9Tehttp//www.answers.com/topic/mass-marketingixzz1ECLrdbFN